One thing I’ve learned as I get older and wiser (maybe not as wise as I’d like to admit), is that you must set goals. I’ve always been a 5 year ahead planner, which is easier than planning for the year ahead. Planning for the year ahead is giving me heart palpitation. Knowing where I’m heading or where I’d like to head to is daunting because what if I don’t make it…
I’ve told myself this year ‘I’ve got to make sure I have all my ish together. No living it day-by-day, hoping for thing to happen naturally.
I’m entering 2014 with a set of goals and a marketing plan. I’m still putting it all together, eek, but I feel better each time I look at it and think, okay this is manageable as long as I stay focused. I’m giving myself until the end of Jan to complete the plan. Just in time for Valentines day marketing.
I plan everything out on a spreadsheet. My 2014 Projection, Marketing Calendar, Blog Calendar, Studio Workflow. It is easier to see what you have to do and where you are heading and what not to forget to do. For instance, if I had done this last year I would have known to save to show my work in a bridal fair for the beginning of Jan. This will have to wait till 2015 – all a learning curve.
I read that success only comes when you stick with a course of action to achieve what you want. So true, for how can you keep focused when life throws you curve balls – by planning you can dodge the curve balls and keep on the path to your dreams.
One of my goals is to write 2 blogs a week, so I listed a series of blog notes on my Blog Calendar spreadsheet. Two evenings a week, I’ve planned ahead and research what I’m going to write about – January is practically done. I have promised myself to make these changes and I believe if I stay focused, keep updating my spreadsheet I can make it happen.
There is a lot more that needs to be done to make dreams come true… And I’m sure it’s the same for others too. If you’re looking to book more portrait session, family photo session, wedding shoots then what must we do to get there? I’m STARTING with a list of achievable action steps to get there. First step, writing two blogs a week, the others are, updating social media, reaching out with Twitter – vendors, venues, updating Facebook with the latest shoot/session etc..